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    About Hannover

    Hannover stands as the capital and the most populous city within the German state of Lower Saxony. With a populace numbering 535,932 as of 2021, it secures its position as the 13th-largest city in Germany. Within Northern Germany, it proudly holds the title of third-largest, trailing only behind Hamburg and Bremen. The expansive urban expanse of Hanover encompasses not only the city itself but also includes the neighboring towns of Garbsen, Langenhagen, and Laatzen, amounting to a collective population of approximately 791,000 in 2018. On a broader scope, the Hanover Region accommodates around 1.16 million residents as of the count taken in 2019.

    Top 8 Compelling Factors for Opting for Hannover in the Context of International Business Expansion Strategy.

    • We help you understand the business impacts of global expansion & are located in a Central location within Germany and Europe. Major autobahnen and railway crossings make Hannover a vital traffic and logistic hub. Our international business expansion strategy allows excellent business development and product distribution conditions.
    • Catchment area: 130 Mio. People within 500 km or 30% of the population of the European Union.
    • The Metropolregion is one of the most important global centres of the automotive industry.
    • The relation costs of business-to-business quality are very favourable for Hannover. Fair Office rents basic (Euro per SQM): 6,75; medium: 8,20; good:11,50; logistics: 4,24.
    • Research and educational institutions: 50+ institutes and university facilities related to automation, energy, automotive, medicine, optical technologies, creative industries and others.
    • Research and educational institutions: 50+ institutes and university facilities related to automation, energy, automotive, medicine, optical technologies, creative industries, etc.…
    • With 11% green space, the greenest city in Germany. The Eilenriede is the largest forest in a town in Europe and almost twice the size of Central Park. The quality of living in Hannover is excellent.
    • High labour productivity. GDP per person employed: 75,896 Euro (Germany: 74,032).
    • Excellent workforce: High proportion of academic employees: 20% (Germany 18,6%).
    Trends & Facts

    Trends & Facts

    The Hannover Region has a well-balanced business structure with diverse, dynamic sectors. The most significant economic sectors in the Hannover Region include manufacturing, retail, and health and social services. Sectors particularly noteworthy compared to the rest of Germany are transport and warehousing, information and communications, financial and insurance services, freelance professionals, scientific, technical, and other economic benefits, public administration, and social security.

    We help you learn about the business impacts of global expansion. To alleviate business impacts of global expansion, & from our international business expansion strategy, you will find detailed information about the economy in Hannover and the business location in Hannover in the annual "Trends & Facts" report provided by the Business and Employment Promotion Department of the Hannover Region.

    Download Report
    business impacts of global expansion

    Emil Berliner, Inventor of the Record Disc

    Fun Facts About Hannover

    • Hannover was home of innovators:
      • Werner von Siemens was born in the Hannover Region.
      • Leibniz University: The Gottfried Wilhelm Leibniz Universität Hannover is a prestigious research university named after the philosopher and inventor of the binary system, Gottfried Wilhelm Leibniz, who lived and worked in Hannover.
      • Emil Berliner invented the record disc and later founded the first record production company worldwide, Deutsche Grammophon.
    • Hannover born immigrant Charles Feltman invented the Hot Dog.
    • The legendary and iconic Volkswagen Bus was and is being manufactured in Hannover.
    • In today's Metropol Region, Hannover, people played football in Germany for the first time.
    • The Gardens of the Herrenhausen Castle in Hannover are the largest Baroque Gardens worldwide.
    • Hannoverarians are proud to live in one of Germany's most green cities. The Eilenriede-City-Forest is the largest forest within a City in Europe, contributing to the local climate and offering great recreation opportunities.
    • Hannover is known for its royal history: It was the capital of the Kingdom of Hannover until it was annexed by Prussia in 1866.

    Why do businesses need advisory services?

    Businesses seek advisory services to gain expert insights, strategic guidance, and informed recommendations, particularly in the realm of international business expansion strategy. These services help them make informed decisions, navigate challenges, and optimize their operations for sustainable growth and success on a global scale.

    What is the difference between advisory services and consulting services?

    Advisory services typically involve providing expert guidance and recommendations, especially when it comes to addressing the business impacts of global expansion to help clients make informed decisions in specific areas. In contrast, consulting services involve actively working with clients to solve specific problems or achieve particular objectives through in-depth analysis and implementation support.

    Why is Germany's economy growing?

    Germany's economy is growing due to several factors such as strong exports, a robust manufacturing sector, and a skilled workforce, all of which have contributed to its overall economic expansion. Moreover, the successful execution of international business expansion strategies and their positive business impacts on global expansion have also played a pivotal role in enhancing the country's economic growth.

    What are the benefits of international business in Germany?

    The benefits of international business in Germany include increased market access, diversified revenue streams, enhanced innovation through global collaboration, and the opportunity to tap into a highly skilled labor force and advanced infrastructure. Effective international business expansion strategies and an understanding of the business impacts of global expansion are key factors that contribute to reaping these advantages.

    What is Germany's competitive advantage?

    Germany's competitive advantage lies in its strong manufacturing industry, skilled workforce, and a reputation for precision and quality, particularly in sectors like automotive, machinery, and engineering. This advantage is further fortified through strategic international business expansion strategies and a deep understanding of the business impacts of global expansion which enable the country to maintain its leadership in these sectors and continue its economic success.

    Why are German companies so successful?

    German companies are successful due to their focus on quality, innovation, and a highly skilled workforce, as well as a strong emphasis on engineering and manufacturing excellence. These achievements are amplified through their effective international business expansion strategies and a profound understanding of the business impacts of global expansion which contribute to their sustained excellence and competitive edge in the global market.

    What are the Strengths of trading in Germany?

    The strengths of trading in Germany include its strong and diversified economy, central location in Europe facilitating access to key markets, a highly skilled and productive workforce, advanced infrastructure, and a reputation for quality and innovation. Leveraging effective international business expansion strategies and a deep understanding of the business impacts of global expansion further enhances the country's position as a hub for global trade and commerce.

    What are the most successful Industries in Germany?

    Some of the most successful industries in Germany include automotive manufacturing, engineering and machinery, chemical production, pharmaceuticals, and electronics. These sectors are known for their innovation, quality, and global competitiveness, which is fortified by their strategic international business expansion strategies and a comprehensive understanding of the business impacts of global expansion, allowing them to maintain their leadership positions in the global market.

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